Underbrush Breaks $2.17M in 7 Months on Amazon

Brand Core Summary

Underbrush, a chewing gum brand operating across both Amazon, Shopify, and TikTok faced underperformance on Amazon due to inconsistent creative, lack of a cohesive advertising strategy, unoptimized listings, and fragmented catalog organization. Despite high DTC sales and product-market fit, their Amazon channel had not been fully optimized or launched properly.

Resolutions & Actions

• Full Brand Audit & Catalog Rebuild: Completed a deep dive into catalog performance, restructuring fragmented listings and aligning parent-child variations for consistency. Identified opportunities to consolidate reviews and boost product page conversion.
• Creative Overhaul & SEO Optimization: Delivered full-funnel creative, including updated main images, infographics, and A+ content. Created keyword-optimized titles, bullets, and backend metadata for all core ASINs to boost organic ranking.
• Advertising & Keyword Strategy: Revamped PPC strategy by shifting spend toward high-intent, non-branded search terms. Built and launched a multi-tiered campaign structure to increase visibility, improve ACOS, and drive new-to-brand acquisition.‍
• Operational Improvements: Resolved SKU-level listing issues and ensured catalog consistency across Amazon marketplaces. Integrated FBA workflows to ensure in-stock rates and better customer experience.

7-Month Sales Trail Results

Order Growth

• Achieved 69,000 units ordered in the period and a record breaking $500k+ revenue in July 2025. This reflects an extremely successful re-launch and solid approach to the market.
• Steady growth has been observed since January 2025, with a sharp acceleration in June and July, peaking at over 1,000 units per day during the July Prime Event.
• The average units per order remained stable at 1.02, indicating consistent single-item purchase behavior.

Revenue Milestones

• Surpassed the $2M mark in ordered product sales, closing at $2,170,000 within the 7-month window.
• Advertising-driven revenue reached $880,000+, accounting for a substantial ~40.8% of total sales.
• Spikes in sales during July suggest effective promotional strategies or seasonal demand successfully capitalized.

Customer Acquisition

• Secured 29,000+ orders via paid efforts, with 50.12% classified as New-to-Brand—a clear indicator of healthy market penetration.
• Paid advertising delivered a strong ROAS of 4.63, underscoring the efficiency of acquisition campaigns.
• Conversion growth aligned with order volume indicates effective ad targeting and funnel performance.

Consistent Growth

• Sales and order volumes showed a month-on-month upward trend, with only slight dips mid-cycle before regaining momentum.
• Both organic and paid channels contributed to the consistent upward trajectory from January through July.

Campaign & Advertising Sales Trend

Overall Brand Sales Overview

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Highlights and Conclusions

Over the past six months, the business has demonstrated strong and sustained growth across key sales and performance indicators. With over $2 million in total sales and 69,000+ units ordered, momentum has clearly accelerated—particularly in the last two months. Paid advertising efforts have proven highly effective, contributing nearly $880K+ in revenue with a robust 4.63 ROAS, while also driving significant customer acquisition, with over 50% of orders from new-to-brand customers. Overall, the consistent upward trajectory in both order volume and revenue reflects a well-optimized sales funnel, effective promotional strategies, and growing market demand—positioning the brand for continued expansion in the next half of the year.

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