Heart & Soil Achieves $2.7M in 7 Months on Amazon: 30% Order Growth, 53% NTB Rate, 2.95 ROAS

Brand Core Summary

Heart & Soil, a nine figure DTC brand, had experienced dramatic success on their Shopify site and in retail. They had tried launching on Amazon in previous years, but had yet to fully tap the potential of the Amazon channel.

Resolutions & Actions

• ASIN Reinstatement & Compliance: Reclaimed and reinstated multiple high-value ASINs through comprehensive compliance work, including CoA submissions, ingredient verification, and resolving brand hijacking.
• Unauthorized Seller Removal: Removed over 50 unauthorized resellers via brand registry infringement reporting and listing optimization to improve control and conversion.
• Advertising Strategy: Launched and refined high-performing PPC campaigns focused on non-branded keywords for customer acquisition. Shifted strategy away from branded terms due to product mix limitations.
• Listing Optimization & SEO: Developed keyword-optimized content and A+ creative for key ASINs, including “Beef Organs” and “Bone Marrow + Liver.”
• Operational Coordination: Resolved FNSKU/barcoding and inbound shipment issues to streamline fulfillment and maintain inventory health.

7-Month Sales Trail Results

Order Growth

• January 2025: 6,144 order items
• July 2025: 8,000 order items
• Achieved a ~30% increase in total orders over 7 months, based on consistent unit sales growth trends across the chart and 38,627 total order items.

Revenue Milestones

• Highest monthly ad-attributed sales: ~$218,700 in March 2025
• Total sales (Jan–July): $2,730,000
• Averaging over $390K/month in total revenue, with spikes in March and July
• Achieved $450k total revenue in the month of July

Customer Acquisition

• 53.03% of ad-attributed sales came from new-to-brand customers
• Demonstrates a strong acquisition strategy via Amazon Ads, with more than half of buyers being first-time purchasers

Consistent Growth

• Month-over-month growth maintained throughout the first half of 2025
• March and July marked breakout months with significant sales and traffic peaks
• Maintained a strong ROAS of 2.95, proving ad strategy efficiency even during high-spend periods

Campaign & Advertising Sales Trend

Overall Brand Sales Overview

Highlights and Conclusions

The brand’s performance over the first half of 2025 demonstrates clear, scalable growth fueled by efficient advertising, consistent sales momentum, and effective customer acquisition strategies. Achieving over $2.7M in total sales, maintaining a ROAS near 3x, and converting more than 50% of ad sales to new customers confirms a winning formula.

With strong month-over-month growth, standout revenue peaks in March and July, and a clear upward trend in both ad and organic performance, the brand is well-positioned for continued expansion in the second half of the year.

The foundation is in place for further scaling—through seasonal campaign optimization, higher NTB targeting, and deeper investment in proven ad channels.