King Lou Scales to $730K in 7 Months on Amazon: 175% YoY Growth, 2.82 ROAS, 5K+ Monthly Orders

Brand Core Summary

King Lou, a premium pet treats brand, had not fully launched the Amazon channel yet. They were inexperienced with the platform and didn’t know where to start.

Resolutions & Actions

• Operational Support: Ensured FBA logistics, inventory health, and compliance were in place to support scaling efforts.
• Creative Overhaul: Designed an elevated Amazon storefront and engaging PDP content tailored for mobile-first shoppers. Included custom A+ content and visually rich product photography.
• Listing Optimization: Rewrote titles, bullets, and backend keywords to target high-converting search terms and improve SEO.
• Strategic Advertising Launch: Built initial campaigns using data from competitive analysis and historical search trends to maximize discoverability.

7-Month Sales Trail Results

Order Growth

• Orders have shown a significant upward trend, particularly from June to July 2025, indicating accelerating customer demand.
• Units ordered in July 2025 reached 5,200, a substantial increase compared to the beginning of the year and the same period last year (1,892 units).
• The total number of orders for the 7-month period reached 23,850, demonstrating a robust volume of transactions.

Revenue Milestones

• Product sales for the period totaled $730k+, indicating strong revenue generation.
• Monthly sales revenue has consistently increased from January 2025, reaching over $160,000 in July 2025 (as depicted in the lower chart of the second image).
• The significant increase in sales in July 2025 from the previous year (from $47,227 to $160,000+ for the past 7 months) highlights exceptional year-over-year growth.

Customer Acquisition

• The company has a healthy customer acquisition rate, with 30.58% of sales attributed to new-to-brand (NTB) customers.
• The overall growth in orders and revenue indicates effective customer acquisition and retention efforts over the past six months.

Consistent Growth

• Both "Units ordered" and "Ordered product sales" display a consistent upward trajectory from January 2025, with notable spikes in July 2025.
• The ROAS of 2.82 suggests efficient marketing expenditures contributing to overall growth.
• The sustained growth across all key metrics (sales, orders, units) points to a well-performing business strategy and market demand for the products.

Campaign & Advertising Sales Trend

Overall Brand Sales Overview

Highlights and Conclusions

The past six months have been marked by exceptional growth and strong performance across key metrics. The significant surge in both units ordered and product sales, particularly in July 2025, underscores a robust increase in customer demand and effective sales strategies. With a healthy percentage of new-to-brand sales contributing to overall revenue, the company is not only retaining existing customers but also successfully expanding its customer base. The consistent upward trend in revenue and orders, coupled with a solid return on ad spend, paints a picture of sustained positive momentum and a well-executed business model.