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Background
Ahead of Amazon Prime Day 2025, our agency partnered with 24 brands across various categories. Despite high competition and limited promotional windows, the objective was clear: drive substantial topline growth, increase sales velocity, and support scalable customer acquisition while maintaining operational and advertising efficiency.
Strategy & Execution
1. Pre-Event Audit & Optimization
- Conducted catalog health checks across all 24 brands to address listing suppressions, stock-outs, and content inconsistencies
- Updated key product listings with optimized main images, compelling pricing messages, and mobile-friendly A+ content
- Prepared Brand Stores for streamlined Prime Day navigation and conversions
2. Deal/Promo Structuring & Timing
- Strategically scheduled Lightning Deals and Prime Exclusive Discounts to align with peak browsing times
- Implemented backend coupon strategies and multi-unit pricing for core ASINs
3. Advertising Planning
- Built 4-day Prime Day surge campaigns focusing on high-converting, non-branded keywords to maximize new customer reach
- Increased budget caps and optimized bids in real-time based on campaign performance
- Deployed Sponsored Brand Video and retargeting campaigns to capture mid- and bottom-funnel demand
4. Real-Time Monitoring & Response
- Live-tracked ACOS, TACOS, inventory status, and listing health
- Reallocated ad budgets mid-event based on actual performance trends
- Delivered consolidated performance tracking across all 24 brands to enable same-day adjustments
Prime Day Performance Results
Total Revenue Over 4 Days:
$952,939.13 generated across 24 brands
Average Daily Revenue During Prime: $238,235
Pre-Prime Average Daily Revenue: $95,000
Increase in Average Daily Revenue: ~150.8%
Key Takeaways
- Brands that finalized listings, creative, and promotional strategies in advance were able to execute cleanly and avoid mid-event issues.
- Strategic non-branded keyword targeting helped drive broad reach and customer acquisition, without over-reliance on existing brand traffic.
- Ad performance monitoring and flexible budget allocation allowed us to maintain efficiency while scaling spend during peak days.
Conclusion
The Prime Day 2025 event generated just under $1 million in total revenue across our portfolio, with daily revenue increasing by over 150% compared to the pre-event average. These results validate the importance of pre-event preparation, agile advertising execution, and catalog integrity.
For brands looking to maximize tentpole events like Prime Day, we offer full-channel support—combining creative, strategy, and operational readiness to help you capture demand and scale sustainably.
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