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Brand Core Summary
Meraki Medicinal, a premium supplement brand with a growing DTC presence, had previously attempted to launch on Amazon but failed due to incomplete setup, lack of brand registry, and no dedicated team managing operations. The brand had only a small catalog but operated in a promising niche. Despite its product quality and market potential, Meraki was stalled by issues such as inactive listings, lack of SEO optimization, and no creative content infrastructure.
Resolutions & Actions
- Full Amazon Launch Enablement: Implemented a complete launch plan covering brand registry prep, catalog setup, SEO-optimized listings, and storefront development. Managed communications between the brand, legal counsel, and creative team to ensure timely execution.
- Listing Optimization & Creative Development: Created keyword-driven listing copy, backend search terms, and SEO metadata. Designed custom infographics, A+ content, a brand story, and a branded storefront — all centralized for feedback via Miro.
- Brand Registry & Compliance: Guided the brand through trademark application and brand registry approval. Advised on GTIN exemption as a temporary solution and pushed for UPC acquisition for long-term catalog integrity and FBA readiness.
- Operational Streamlining: Resolved ongoing account issues, including credit card errors and missing content folders. Ensured listing QA compliance to prevent supplement-related flags (e.g., unverified medical claims).
- Final Setup & Inventory Coordination: Finalized listing assets and approved listings, coordinated launch timeline, and initiated advertising prep with keyword research. A smooth GTIN and UPC transition ensured frictionless product onboarding.
7-Month Sales Trail Results
Order Growth
- January 2025 started with 0 sales activity; by July 2025, total units ordered reached 10,900+, marking a massive jump from only 50 units sold in the entire previous year.
- There were 6 units sold in July 2024 compared to 4,900+ units sold in July 2025, representing 80,000%+ increase in units sold year-over-year. This showcases a powerful re-launch, successful scaling and demand generation.
Revenue Milestones
- Generated ~$380,000 in total sales from January to July in 2025.
- July 2025 achieved a record breaking ~$170,000 in revenue
- Ad campaigns contributed $27,000+ in attributed revenue, enhancing the brand’s bottom line.
Customer Acquisition
- Fulfilled nearly 10,000 orders with an average of 1.13 units per order, suggesting product bundling or repeat product purchases.
- An average order value of $39.38 points to healthy customer spending.
- Strong sales performance indicates a high volume of first-time buyers and improved product visibility.
Consistent Growth
- Month-over-month performance increased steadily, with visible spikes in sales starting April 2025.
- Achieved 2,127,460 impressions and 569 ad-attributed orders, supporting strong visibility and reach.
- Maintained a 2.23 ROAS, reflecting efficient ad spending and a balanced growth strategy.
Campaign & Advertising Sales Trend
Overall Brand Sales Overview
Highlights and Conclusions
Between January 1 and July 31, 2025, the brand recorded exceptional growth, generating $380,000 in sales from 10,900 units—up from just $1,950 and 50 units during the whole of 2024 (previous year). Paid media efforts contributed $27,000 in attributed sales with a healthy 2.23 ROAS and consistent month-over-month growth from April through July.
The brand maintained a strong $39.38 average sales per order item and demonstrated increasing sales velocity beginning in May, underscoring the effectiveness of its go-to-market strategy and demand generation efforts. This performance reflects significant marketplace traction and supports continued investment in advertising, conversion optimization, and supply chain readiness to sustain and accelerate growth.
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